In today’s competitive eCommerce landscape, simply launching a Shopify store is not enough. To reach your target audience and maximize sales, your website must be visible in Google search results. Ensuring that your Shopify or Shopify Plus store is properly indexed by Google is a crucial step toward driving organic traffic and growing your online business.
At IceStoreGroup, we specialize in creating and scaling Shopify stores, implementing custom solutions, automations, and integrations that help businesses thrive. Understanding how Google indexes your website is key to unlocking your store’s full potential.
What is Google Indexing?
Google indexing is the process by which Google analyzes, organizes, and stores web pages in its massive database known as the Google index.
When a user searches on Google, its algorithm scans the index to display the most relevant pages. For this to happen, Google first sends its crawler, Googlebot, to explore your site and determine which pages offer value to users. Valuable pages are then indexed, meaning they are added to Google’s database and become eligible to appear in search results.
Why Google Indexing Matters for Your Store
Only indexed pages appear in Google search results. If your Shopify store is not indexed, even high-quality content and well-designed products will remain invisible to potential customers. Proper indexing is therefore a cornerstone of any SEO strategy and essential for generating organic traffic.
For Shopify merchants, this is particularly important. Whether you are running a dropshipping store, a custom-built Shopify Plus platform, or managing automated workflows and integrations, ensuring Google can find and index your pages directly impacts your sales performance.
How Your Website Gets Indexed by Google
1. Submit an Indexing Request
The first step in getting your Shopify store visible in Google is requesting indexing via Google Search Console:
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Log in to Google Search Console and add your domain (e.g.,
yourstore.com). -
Verify domain ownership by adding a DNS TXT record. For Shopify-managed domains, this can be done directly in the Domains section of your store settings. If your store uses a
myshopify.comsubdomain, you’ll need a custom domain first. -
Once verified, use the URL Inspection Tool to check specific pages and click Request Indexing.
This step tells Google that your site exists and that it’s ready to be crawled and indexed.
2. Create and Submit a Sitemap
Googlebot scans the web constantly, but a new website without external links might remain undiscovered for a long time. Submitting a sitemap accelerates indexing:
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Find your sitemap at
yourstore.com/sitemap.xml. -
Copy the URL and submit it in Google Search Console under the Sitemaps section.
-
Sitemaps list all pages on your site, helping Google prioritize important content, which can improve search rankings.
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If your CMS does not generate a sitemap automatically, use a tool like XML Sitemap Generator.
3. Confirm Indexing
After submitting your sitemap, Google may take several days or weeks to index your pages. You can monitor indexing status by searching site:yourstore.com in Google. If pages are missing, give it a few more days, then recheck.
Expanded Section: What to Do If Your Pages Are Not Indexed
Even after submitting your site and sitemap, some pages may not appear in search results. Common causes and solutions include:
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Check Crawling Permissions
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Review your
robots.txtfile atyourstore.com/robots.txt. -
Ensure Google is not blocked (
Disallow: /would block all pages). -
If needed, edit the file via your domain registrar or Shopify settings.
-
-
Check for
noindexTags-
Pages with
<meta name="robots" content="noindex">will not appear in search results. -
Use the URL Inspection Tool in Google Search Console to detect
noindextags. -
Remove unnecessary
noindextags via your CMS to make pages indexable.
-
-
Check Links with
nofollowAttributes-
Links marked as
rel="nofollow"prevent Google from following them. -
Make sure internal links to important pages are dofollow, allowing Google to crawl and index.
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-
Resolve Orphan Pages
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Orphan pages have no internal links pointing to them, making discovery difficult.
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Ensure that all pages are linked from main navigation, product listings, or included in your sitemap.
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Update the sitemap each time new pages are added.
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Ensure Compliance with Google Guidelines
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Avoid hidden text, duplicate content, keyword stuffing, or low-quality backlinks.
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Publish high-quality, original content that provides value to your customers.
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Regularly review Google’s Webmaster Guidelines for SEO compliance.
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Check Technical Requirements
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Pages must return HTTP 200 status codes for successful indexing.
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Use Google’s URL Inspection Tool to verify page accessibility.
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Ensure proper file formats, responsive design, and fast load speeds.
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Monitor Indexing Progress
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It can take from a few days to several weeks for Google to fully index your site.
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Continue to submit new pages through Search Console and maintain an updated sitemap.
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Why Work with IceStoreGroup
At IceStoreGroup, we specialize in building custom Shopify and Shopify Plus stores, integrating automation, scaling businesses, and providing tailored eCommerce solutions. With years of experience in web design and development, our team ensures your online store is visually stunning, highly functional, and aligned with your brand strategy.
By partnering with us, you benefit from:
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Expert design and development tailored to your business
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Efficient workflow from mockups to fully functional Shopify stores
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Ongoing support, integration, and optimization
Start building your high-converting Shopify store today. Contact our team and bring your vision to life!
📧 Email: info@icestoregroup.com
🌐 Website: https://icestoregroup.com
📱 Telegram: https://t.me/icestoregroupshopify
🔔 Follow our Telegram channel: https://t.me/icestoregroup
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