Our Projects
IceStore Group helps Shopify brands grow and achieve real business results. We develop customized solutions for online stores, optimize sales processes, and implement data-driven analytics and strategies. In our portfolio, you’ll find examples of projects where we created effective and innovative eCommerce solutions for our clients.
VASSA
We developed a modern e-commerce store for VASSA, specializing in modular sofas. The primary goal was to highlight the product’s unique advantages — modularity, stain resistance, and ease of maintenance.
To enhance the user experience, we implemented a dedicated solution for the product page with a fully dynamic gallery, ensuring that customers only see images corresponding to the selected product variant.
The store’s design is minimalist and modern, with a focus on large product images and visual blocks that showcase the brand’s key features. We also ensured responsive design across all devices — the site is equally convenient to use on mobile, tablet, and desktop.
As a result, we delivered a modern, user-friendly, and functional online store that reflects the values of the VASSA brand, engages customers, and is ready for scalable growth.
Smart Variant System & Dynamic Gallery for Premium Brand Vassa
We developed a unique custom solution for Vassa that completely transforms how customers interact with product options in eCommerce.
This is a three-level variant system, allowing shoppers to select the sofa size (number of seats), fabric color, and layout configuration.
The main feature of this solution is a dynamic product gallery that updates automatically based on the selected combination.
For example:
When a customer selects 7 seats, Olive color, and U-Sectional layout, the gallery displays only images of that exact configuration.
If they choose 4 seats, Rust color, and U-Sectional+Ottoman layout, the gallery instantly updates to show only the relevant photos.
All other images remain hidden until the user changes their selections — creating a clean, intuitive, and immersive shopping experience.
This kind of solution delivers an interactive, personalized UX, boosts customer trust and conversions, and showcases the premium and technological sophistication of the brand.
💡 A similar dynamic gallery can be developed for any of our clients who need to showcase complex product variations with maximum precision and convenience.
We’ll tailor the functionality entirely to your store — with the right number of variant levels and visual style that matches your brand.
All our solutions are built fully custom on Shopify and Shopify Plus, without third-party apps, ensuring top speed, stability, and a flawless user experience.
NOVAPETAL
We developed a modern e-commerce store for Novapetal - a premium floral brand offering designer bouquets and same-day delivery in New York. The main goal was to highlight the brand’s unique qualities: an artistic approach to bouquet composition, high-quality flowers, and fast delivery within the day.
This is already our second collaboration with the Novapetal team; we previously worked on their store in Arizona.
The store’s design is minimalist and refined, featuring an airy composition of elements, large product images, and visual blocks that emphasize the aesthetic value of each arrangement. Special attention was paid to intuitive navigation and interface harmony, while the responsive layout ensures a seamless experience on mobile devices, tablets, and desktops.
As a result, we delivered a stylish, functional, and user-friendly online store that reflects Novapetal’s brand values, engages customers, and is ready for scalable growth.
Flowerbar Florist
We developed a modern e-commerce store for Flowerbar Florist - a premium floral brand specializing in fresh bouquets with same-day delivery across Los Angeles and Glendale. The main goal of the project was to highlight the impeccable quality and freshness of the flowers, the brand’s artistic bouquet designs, and the convenience of fast delivery.
The design embraces an elegant and contemporary aesthetic: large, vibrant product images, clean typography, and a thoughtfully structured layout emphasize the uniqueness of each arrangement. The interface also features an integrated Instagram feed, allowing users to follow new creations and draw inspiration from the brand’s latest posts.
As a result, we delivered a stylish, user-friendly, and fully functional online store that faithfully reflects the values of Flowerbar Florist, engages customers, and provides a solid foundation for sustainable sales growth.
FineDine Group
We developed a modern e-commerce store for FineDine Group — a premium designer tableware brand catering to discerning customers and the professional segment. The main goal of the project was to highlight the uniqueness of each item: this is not just tableware, but a true work of art.
The store’s design embraces a clean, minimalist aesthetic that keeps the focus on the products. Special attention was given to the ordering process: wholesale clients can easily assemble their desired cart and submit a request via a contact form. The store owner then automatically receives an email containing all necessary information — customer details and order specifics — which streamlines the process and ensures transparency.
As a result, we delivered a stylish, functional, and visually striking online store that faithfully reflects FineDine Group’s values, engages the audience, and provides a solid foundation for sales growth.
MAGNEZMATIC
For the brand Magnezmatic, specializing in high-quality magnets for creativity, engineering, and entertainment, we developed a modern online store that doesn’t just sell — it inspires.
The site features a clean, minimalist design that keeps the focus entirely on the products. Detailed photographs allow customers to evaluate the shape, size, and strength of each magnet, while carefully designed product pages provide all the necessary information — technical specifications, properties, and usage examples — making the selection process simple and informed.
A custom application was developed for Magnezmatic to calculate percentage-based discounts depending on the selected product option. Each product page displays a dynamic table showing how many items the customer needs to purchase and the resulting price based on the discount. This solution works dynamically, ensuring accuracy even if the seller changes the price.
The result is a functional and user-friendly store that accurately reflects the brand’s values: technical precision, impeccable quality, and a spirit of creative exploration. The site not only captures customer attention but also provides a solid foundation for business growth and scalability
Lari Bakery
For Lari Bakery - a brand of exclusive cakes and exquisite confectionery creations - we developed a modern online store where every detail highlights the premium nature of the products: from rich flavors and signature designs to impeccable attention to detail.
The site is designed in an elegant minimalist style: clean typography, airy layouts, and, most importantly, large, mouthwatering photographs of desserts that immediately evoke emotion and inspire orders. Thoughtful navigation and a logical structure make the selection process not only convenient but also inspiring.
Product pages provide all necessary information about size, flavor, and ingredients, allowing users to make informed choices easily.
We also ensured a fully responsive design - the site is equally easy to use on mobile devices, tablets, and desktops.
The result is a stylish, user-friendly, and functional online store that reflects the values of Lari Bakery: quality, creativity, and care in every dessert. The store captures customer attention and is built to support sustainable business growth.
Marine Expert
For Marine Expert - a brand offering premium equipment for yachting and water sports - we developed a modern Shopify-powered e-commerce store that embodies the company’s high standards: meticulously curated accessories, seamless service, and worldwide delivery.
The website embraces a sleek, tech-forward aesthetic: large product imagery, clean typography, and a thoughtfully organized catalog enable users to instantly navigate categories - whether safety gear, navigation instruments, or leisure accessories.
User experience was a top priority. Intuitive navigation, flexible filtering options, and multiple payment methods ensure a smooth and effortless purchasing journey. Fully responsive design guarantees flawless display and usability across all devices - from smartphones to desktops.
The result is a stylish, functional, and easy-to-manage online store that not only authentically conveys Marine Expert’s core values - reliability, expertise, and premium quality- but also establishes a solid foundation for business growth and expansion into new markets.
Element Decor
We created a store for Element Decor on the Shopify platform, combining a minimalist, modern design with powerful functionality for a premium brand. The store is built on the stylish Minimog theme, making it visually elegant, fully responsive, and user-friendly across all devices.
We paid special attention to content protection. Our unique solution prevents users from downloading images, copying text, or accessing the site’s source code. This ensures that the brand’s intellectual and visual value remains fully under the owner’s control, maintaining the store’s exclusivity and premium status.
Thanks to this custom development, the store not only looks modern and attractive but also remains fast, secure, and reliable, serving as an ideal sales tool for the premium eCommerce segment.
ArtArctic
We created the ArtArctic online store on the Shopify platform, inspired by the atmosphere of the North and the idea of combining Norwegian design, art, and the warm authenticity of handmade craftsmanship.
The store combines a minimalist and modern design with intuitive navigation, reflecting the brand’s character — clean lines, natural motifs, and the sincerity of northern craftsmanship. Built on the free Horizon theme, the website is fully responsive across all devices, maintaining a perfect balance between aesthetics and user convenience.
For maximum customer comfort, the store is integrated with Pakkepost, ensuring fast and reliable deliveries throughout Norway. Customers can choose flexible delivery options, track their orders, and be confident that their parcel — infused with northern spirit — will arrive precisely and on time.
BLOOMONA
We created the Bloomona online store on the Shopify platform, inspired by the idea of “nature as art” and the desire to offer premium interior solutions with artificial plants, crafted in Turkey.
The store combines a clean, modern design with intuitive navigation, highlighting the brand’s aesthetic — the harmony of nature and contemporary spaces. The catalog features collections of bonsai trees, olive trees, floral and plant arrangements, each reflecting meticulous attention to detail and natural elegance.
The website is built on Shopify using the stylish Minimog theme with a fully responsive design, ensuring a seamless experience across all devices — from browsing the collection to completing a purchase.
Thanks to its thoughtful structure and visual clarity, the Bloomona store looks modern and inspiring, while remaining a fast, reliable, and user-friendly sales tool for a premium Turkish brand.
