IceStoreLab’s daily reports now include a new visual analytics block that lets you track not just price changes, but the full pricing dynamics of each product over the past days. Every product you monitor now comes with a mini-graph — a simple, clear, and fast way to see what’s happening with your competitors’ prices.
What’s Changed and Why It Matters
Previously, reports only showed the price difference between “yesterday” and “today.” Now, IceStoreLab visualizes the full price trajectory for every product you track.
The blocks are grouped to give you a clear view of key pricing behaviors:
1. Highest Relative Price Increase
Shows products with the largest percentage price increase. This helps identify which items competitors are positioning in the premium segment or using as high-margin products.
2. Highest Relative Price Decrease
Displays products that competitors sharply discounted. This signals potential promotions, clearance sales, or traffic-driving strategies.
3. Highest Absolute Price Increase
Focuses on the actual dollar change rather than percentage. Even a small percentage change can represent a significant increase, especially for mid- and premium-tier products.
4. Highest Absolute Price Decrease
Shows which products competitors are cutting the most in absolute terms. This helps adjust your pricing strategy—particularly if you sell similar items.
5. Most Frequent Price Changes
Highlights products that competitors adjust regularly. This indicates high competition within the niche or fluctuating demand.
If you sell similar items, it’s crucial to monitor their “temperature” to avoid losing customers.
Price Trend Mini-Graphs: A Fast Way to Understand the Market
Each row in the report now includes a small graph showing how the product’s price has changed over the past days.
- Green graph — price increase
- Red graph — price decrease
The report answers questions that previously required manual analysis:
- Is this a one-time change or a stable trend?
- Was there a sudden jump, or did prices rise gradually?
- Is the product getting more expensive across the market or just with one competitor?
- Is a price drop the start of a promotion or just an adjustment?
This visual clarity lets you see the scenario at a glance without opening dozens of daily reports.
How This Helps Your Store
This feature isn’t just about visuals — it solves a practical problem: making fast decisions based on real market behavior.
✔ Quick Competitor Assessment
If a competitor raises prices for several days in a row, it’s an opportunity to increase yours.
If they drop prices sharply, you can prepare a promotion or temporary offer.
✔ Adapting Your Pricing Strategy
Frequent price fluctuations on a specific product indicate an active category — one worth monitoring closely.
✔ Identifying Seasonality
Some products rise in price around holidays or weekends. Now you can spot these trends in advance, rather than after the fact.
✔ Analyzing Individual Competitor Actions
The mini-graph acts as a mini behavioral model of a store. You can see their strategy for the products you compete with.
Why We Added This Feature
IceStoreLab is evolving into a tool for predictive and explanatory analytics.
Our goal is not just to collect data, but to provide convenient visual insights that save time — especially in the morning, when quick decisions matter.
Mini-graphs and new change categories are a natural extension of the daily report, allowing you to:
- See not just the fact, but the context of changes
- Evaluate price movements without manually comparing days
- Spot pricing anomalies faster
- Apply insights immediately in your work
IceStoreLab Becomes Your Daily Pricing Navigator
With this update, reports are closer to a full-fledged pricing tool.
Now you get:
- Price dynamics for every product
- Product distribution by magnitude of changes
- Highlighted key points of growth and risk
- Ready-to-use insights for assortment and promotions
And most importantly — all of this automatically, daily, and without manual effort.
