ErosDelivery
Creation of an e-commerce platform for a premium adult toys brand.
ErosDelivery
Creation of an e-commerce platform for a premium adult toys brand.
Project Overview
ErosDelivery is a luxury adult products brand based in Las Vegas, built with a strong focus on intimacy-driven aesthetics and trust. In the design process, we focused on a high-contrast visual direction, where sensual monochrome imagery creates a distinct atmosphere, while accent color product photography highlights premium quality. This approach moves away from typical industry patterns and transforms the product selection process into a refined aesthetic experience.
The brand’s key USP — fast local delivery within 1 hour, available 24/7 — was strategically integrated across multiple key sections of the store. This ensures users are consistently aware of the delivery guarantee at every stage of their journey, supporting confident and frictionless purchase decisions.
As a result, the brand received a digital platform that communicates reliability and discretion, combining the atmosphere of an exclusive luxury members’ club with a seamless and comfortable customer experience.
Industry
Adult products
Theme
Heritage
Timeline
4 Weeks
Services
Design, Development
What We Did
Developed a custom Shopify theme based on a tailored UI system.
Worked closely with a graphic designer to define the brand’s visual direction.
Set up the typography system and color schemes
After launch, carried out SEO optimization and technical improvements.
Provided consultations and responded promptly to client questions.
Design Process
Design System
A component library ensuring visual consistency and product coherence.
Key Pages
Slideshow
Collection Page
Product Page
Additional development
Project Overview
We implemented accurate discount representation in the cart and checkout based on product metafields and base product pricing. While discounts were already configured on the storefront using the standard Shopify compare-at price logic, the cart and checkout did not reflect the actual savings. We bridged this gap, ensuring a consistent price perception across the entire user journey.
Problem
The store already used compare-at price to communicate customer savings on the storefront. However, this price difference was not carried through to the cart and checkout, which caused users to lose visibility of their actual savings at the final stage of purchase.
Solution
Since Shopify plans below Plus do not allow full checkout customization, we separated the visual and calculation layers of the pricing system.
On the storefront (collection pages and product pages), we preserved Shopify’s native UX pattern: struck-through original price, current price, and discount percentage. Additionally, we implemented a dynamic discount calculation based on product metafields.
The discount percentage is managed via metafields and duplicated in product tags, which enabled consistent grouping of products under unified promotional rules and simplified campaign management.
In the cart and checkout, products are added at full price, after which the appropriate discount is automatically applied through Shopify Automatic Discounts configured via collections and tags. This enabled centralized discount management without manual price adjustments.
Result
As a result, users clearly perceive their savings across the entire purchase journey — from browsing the catalog to completing checkout. This strengthens price transparency, increases trust in the offer, and reduces drop-off at the cart stage, ultimately improving overall conversion rates.
SEO Optimization
As part of the project, we carried out a comprehensive foundational SEO optimization — from technical setup and indexation readiness to refining key elements that directly impact search visibility. The website is fully prepared for proper crawling, indexing, and дальнейшего organic growth.
Mobile
dESKTOP
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