PRODUCT DISCOVERY
A Clear Structure for Distinctive Designs
The catalogue is organised around recognisable bag styles, helping customers explore the collection by product family.
SHOPIFY STORE DEVELOPMENT
A Distinctive Shopify Store Built in 10 Days
A design-led Shopify storefront for LOOK UNUSUAL, a contemporary bag brand with a distinctive approach to shape, materials, and personal style.
THE PROJECT
A Storefront That Reflects the Brand
LOOK UNUSUAL is a contemporary bag brand defined by distinctive shapes, modern aesthetics, and individual style. Our goal was to develop a Shopify storefront that reflects the brand’s identity and highlights the character of its collection. We created a clean interface focused on product presentation, intuitive navigation, and a well-structured catalogue, bringing the brand’s visual identity together with a seamless shopping experience.
COLLECTION STRUCTURE
Organising the Collection for Easy Browsing
We structured the collection page around a product grid and filtering options, making it easier to browse the available bag styles and navigate to individual product pages
PRODUCT PAGES
Presenting Each Bag in Detail
We created product pages that bring product imagery and essential item information together, giving each design its own dedicated space within the storefront.
SHOPIFY IMPLEMENTATION
Built on Shopify Horizon
We used Shopify’s free Horizon theme as the foundation, customising its design to reflect LOOK UNUSUAL’s distinctive aesthetic and brand identity. The storefront combines the theme’s native capabilities with a tailored visual direction consistent across the homepage, collection, and product pages.
SUPPORTING PAGES
Everything Customers Need to Know
We developed a set of supporting pages covering the brand story, shipping and delivery, returns, FAQs, and contact information. Each page was integrated into the store’s navigation, giving customers clear access to brand details, purchasing conditions, and support information throughout their shopping journey.
THE SHOPPING EXPERIENCE
A Clear Route Through the Store
The page structure connects brand discovery, collection browsing, product evaluation, and customer information in a natural sequence.
Discover
Meet the brand through the homepage and editorial content.
Browse
Explore the catalogue by collection and bag style.
Evaluate
Review product imagery and design-specific details.
Find Answers
Access shipping, returns, FAQ, and contact information.
Purchase
Continue through Shopify's shopping flow.
From Brand Concept to Live Storefront
We brought the brand presentation, product catalogue, and customer information together in one Shopify storefront, completing the development in 10 days.
Ready to Build Your Shopify Store?
IceStoreGroup builds Shopify storefronts that bring brand identity, product catalogues, and customer experience together in a clear, considered online store.
