The Market Problem
2025: Shopify has surpassed 4.6 million active stores — and every second one sells the same products as you do. When a customer spots even a $5 price difference, they choose your competitor.
Marketers are stuck spending weekends juggling Excel spreadsheets and manually checking websites just to keep up with pricing. Tracking 1,000 SKUs can take nearly a full workweek — and by the time the report is ready, competitors’ promos may already be over.
To make matters worse, around 60% of products lack a GTIN — the global barcode that price comparison tools rely on to identify identical items. Without it, most pricing tools can only detect broad categories (like “sneakers”) instead of specific models (like “Nike Air Zoom Pegasus 41”).
IceStoreLab Solution
We eliminated manual work. Our service connects via a Telegram bot or email newsletter—no app installation required. It scans your chosen competitor websites once daily and delivers a ready-made report the next morning.
Key report features include:
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Matched Products: Clearly identifies which competitor’s item corresponds to yours.
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Price Difference: Displayed in both dollars and percentage.
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Margin Risk Score: A metric showing how much profit you risk losing weekly if no action is taken.
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Assortment Gap Radar: A list of popular products available at three or more competitors but missing from your catalog.
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Explainable AI: Highlights attributes (e.g., “matched brand and volume”) so you immediately understand why the system considers two SKUs identical.
How We Identify “Twins” Without Barcodes
At IceStoreLab, we use a language neural network trained on millions of product descriptions. It transforms product titles and attributes (brand, volume, color) into a numerical “fingerprint” — an embedding.
These fingerprints are compared: if they match at 98% or higher, the bot treats the products as identical. That’s why Hydrofresh Bottle 500 ml and Эко-бутылка 0,5 л appear in the same report.
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GTIN (Global Trade Item Number) is a universal barcode that helps systems uniquely identify a product.
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SKU (Stock Keeping Unit) is your store’s internal code; IceStoreLab uses your SKUs but does not modify them.
Automated Actions via Shopify Flow
Shopify Flow is a built-in “if → then” logic builder available on every Shopify plan. IceStoreLab provides ready-made workflows, for example:
“If a competitor lowers the price of my SKU by more than 10%, reduce my price by 8% and send an email titled ‘Price reduced until midnight.’”
As Shopify partners, we offer free setup and testing support.
Why IceStoreLab Outperforms Traditional Tools
Koala Inspector requires manual operation—you have to open each product page individually, GTIN verification is absent, and notifications are limited to the paid Pro plan.
Prisync demands a product link or GTIN, its auto-matching is unreliable, and alerts come at a higher cost.
IceStoreLab identifies matches without relying on GTIN, delivers notifications starting from the basic plan, and stores price history for up to 15 years—allowing you to track not only promotional spikes but also long-term market trends.
What the user gets on the Basic tariff (daily):
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An up-to-date price matrix and Margin Risk Score.
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A list of SKU opportunities to expand your assortment.
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Detailed AI-driven recommendations: “First, adjust the price by X, then add product Y—projected profit increase of $Z.”
Real-Life Example
Marketing manager Anna receives a morning alert: “Store A has dropped the price of ‘Minimalist T-shirt’ by 12%.”
The Margin Risk Score indicates potential losses of approximately $800 over the week. Anna triggers a Flow to reduce her price by 8% and send an email to customers.
By the next report, product page conversion has increased by 9%, and revenue for the SKU is in the black. Anna spent less than 10 minutes — the rest was handled automatically by the bot.
How to Connect to IceStoreLab
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Contact us on Telegram: https://t.me/icestoregroupshopify
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Share your competitors and Shopify store details, and wait for registration confirmation.
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Receive your first detailed report the next business day.
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Test the service free for 7 days — most clients see ROI within the first week through targeted price adjustments.
As your catalog grows, upgrade to an extended plan with a higher daily scan limit — all pricing is transparent, with no hidden fees.
Take the First Step Today
Lost profit doesn’t come back on its own. Start your free 7-day trial and, by tomorrow morning, receive a detailed Telegram report showing where your store is losing money — and what to fix first.
IceStoreLab: Find → Compare → Profit.
📧 Email: info@icestoregroup.com
🌐 Website: https://icestoregroup.com
📱 Telegram: https://t.me/icestoregroupshopify
🔔 Follow our Telegram channel: https://t.me/icestoregroup
🔥 7-Day Free Trial 🔥
Experience IceStoreLab in action:
✅ Daily reports via Telegram and Email
✅ Competitor change history
✅ AI recommendations and visual reports
See for yourself how data turns into actionable decisions.
👉 Start your free trial now
