Shopify Shopify launched not just an update in 2024, but a whole line of artificial intelligence-based tools under the general brand Shopify Magic. This is not just "another AI assistant," but an ecosystem of solutions built directly into the Shopify platform, which already helps sellers create descriptions, work with customer support, create marketing materials, and... even write code. At IceStoreGroup, we have carefully studied these features and recommend that every store owner understand how Shopify Magic can facilitate the launch and development of online sales.
What is Shopify Magic?
Shopify Shopify Magic is a set of AI tools built directly into the Shopify interface. The main goal is to automate routine tasks, reduce dependence on external specialists, and speed up the launch time of new products and campaigns.
Currently, Magic includes:
✅ Product description generator (in all languages, including Russian);
✅ Email newsletters with AI: auto-generation of text for the target audience;
✅ AI support (Customer Support): automatic answers to frequently asked questions;
✅ Recommendations for marketing and SEO;
✅ Code writing tools: help when working with Liquid and Shopify Functions;
✅ Shopify Inbox scenarios: automatic responses and reactions to customer behavior.
Who is it useful for?
⚡ For new entrepreneurs: you can now run a store without a copywriter, technical specialist, or marketer. Shopify Magic will help you write product descriptions, create an email campaign, and generate SEO texts.
⚡ For existing brands: Automating content and responding to customers reduces reaction time and improves the quality of service.
⚡ Agencies and developers: save time on routine, focus more on customization and strategic objectives.
How does description generation work?
You add the product name and a few keywords, and Magic offers you the finished text. You can choose a style (informative, creative, fun) and language. The received descriptions can be published or edited immediately. This is especially valuable when working with a large number of products, when there is no resource to write manually.
How to use Magic in email marketing?
Through Shopify Email, you can select an audience and a mailing target, and Magic will create a text, arrange the structure of the letter, and suggest a subject optimized for openability. Thus, even an entrepreneur with no experience in email marketing can launch an effective newsletter in a matter of minutes.
Help with code and functions
Shopify Magic is integrated into the Liquid editor and allows you to offer hints, templates, and in the future, even automatically write code based on a query. This is especially useful if you want to make small changes to the theme or implement Shopify Functions, but are not sure how to do it correctly.
Where is it available?
Magic tools are gradually being implemented across all Shopify stores. Shopify Shopify Features Some of the functions are already available on basic pricing plans (for example, description generation, Email, Inbox), and more complex integrations are available through Shopify Plus and functions based on Shopify Functions.
For more information, see the official Shopify Magic page.
Why IceStoreGroup recommends using Shopify Magic
At IceStoreGroup, we don't just create Shopify stores, we design a sales system. Shopify Magic saves time, makes launches faster, and helps entrepreneurs focus on business development rather than routine. We are actively implementing these tools for our clients and see how they simplify work and increase efficiency.
⚡ Even if you don't know how to write email newsletters or edit code, Magic already does it for you. But at the same time, we stay close to scale your success: from fine-tuning the store's logic to custom developments for Shopify Plus.
Do you want to use AI in your Shopify store?
We will help! We'll connect, configure, adapt, and add more so that Shopify Magic works for your business.
Contact us:
🌐 Website: https://icestoregroup.com
📩 Email: info@icestoregroup.com
💬 Telegram: https://t.me/icestoregroupshopify
