Aquello

Creation of an e-commerce platform for a brand of premium water purification systems.

Aquello

Creation of an e-commerce platform for a brand of premium water purification systems.

Project Overview

Aquello is a new brand focused on practical under-sink reverse osmosis water filtration systems for UK homes. As a new digital presence, the goal was to establish a clear visual identity and brand voice that communicates simplicity, trust, and everyday usability.

For this website project, the focus was on creating a recognizable brand experience in the UK market, making a complex product easy to understand and approachable for everyday users. It was also important for the site to clearly explain installation and maintenance while ensuring a smooth and straightforward shopping experience.

Industry

Water Filtration & Treatment

Theme

Heritage

Timeline

12 Weeks

Services

Design, Development

What We Did

Developed a custom Shopify theme based on a tailored UI system.

Worked closely with a graphic designer to define the brand’s visual direction.

Set up the typography system and color schemes

After launch, carried out SEO optimization and technical improvements.

Provided consultations and responded promptly to client questions.

More detailed

Key Pages

Slideshow

Collection Page

Product Page

SEO Optimization

As part of the project, we carried out a comprehensive foundational SEO optimization — from technical setup and indexation readiness to refining key elements that directly impact search visibility. The website is fully prepared for proper crawling, indexing, and дальнейшего organic growth.

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