Bloomona
Creation of an e-commerce platform for a premium artificial plants and interior solutions brand.
Bloomona
Creation of an e-commerce platform for a premium artificial plants and interior solutions brand.
Project Overview
Bloomona is a premium interior solutions brand specializing in realistic artificial plants and decorative arrangements crafted in Turkey. The design process focused on creating a refined visual experience inspired by the concept of “nature as art” — combining modern aesthetics with natural elegance.
The store highlights the brand’s key values through clean layouts, intuitive navigation, and carefully structured collections of bonsai trees, olive trees, and floral arrangements. Each element was designed to showcase craftsmanship, quality, and the beauty of contemporary interiors.
As a result, Bloomona received a modern Shopify e-commerce platform that combines a premium visual identity with a seamless shopping experience, reflecting the brand’s vision of bringing timeless nature-inspired design into modern spaces.
Industry
Artificial Plants & Interior Solutions
Theme
Minimog
Timeline
3 Weeks
Services
Design, Development
What We Did
Developed a custom Shopify theme based on a tailored UI system.
Worked closely with a graphic designer to define the brand’s visual direction.
Set up the typography system and color schemes
After launch, carried out SEO optimization and technical improvements.
Provided consultations and responded promptly to client questions.
Design Process
Design System
A component library ensuring visual consistency and product coherence.
Key Pages
Slideshow
Collection Page
Product Page
Additional development
Dynamic Product Size Badge
Implemented a dynamic size badge displayed directly on the product image, showing the dimensions of the tree together with the pot (height and width).
The values are dynamically updated based on the selected variant in the “Önerilen saksılar” carousel.
If dimension data is not available for the selected variant, the badge is hidden to avoid misleading the user.
Custom Pot Selection Logic
We redesigned the «Önerilen saksılar» (Recommended Pots) section to provide a more intuitive and dynamic selection experience:
- The default selected option is the no-pot variant («Saksısız»)
- When a user selects any pot option, the informational message is automatically hidden and replaced with a color selection interface
- When switching back to «Saksısız», the interface automatically returns to its initial state
Color Selection for Concrete and Fiber Pots
Implemented separate color palettes for different pot materials:
- Horizontal color carousels without text labels displayed under the thumbnails
- Dynamic display of the selected color name
- Dedicated color sets for concrete and fiber pots
Additionally, we implemented a scalable architecture where each pot material (concrete, fiber, or any future material types) can have its own independent color gallery.
The interface automatically adapts to the selected pot variant and switches to the corresponding color palette, ensuring that only relevant available finishes are displayed for each material. This approach also allows future product expansion without requiring additional logic changes.
For fiber pots, we additionally:
- Added a static «Özel RAL» element with a tooltip explanation
- Integrated it into the carousel as a visual element without selection functionality
Fiber Pot Finish Selection Block
Added a conditional «Kaplama tipi» (Coating type) block, which is displayed only when a fiber pot is selected.
Users can choose the desired finish option through a dedicated thumbnail carousel.
Additionally:
- Implemented zoom functionality: clicking the magnifying glass icon opens an enlarged image of the selected finish texture, allowing users to examine surface details more clearly.
Result
As a result, we created a flexible and personalized product configuration system where the interface dynamically adapts to each selected option:
➔ Users now see only relevant product parameters: the appropriate color palette, available finishes, and additional settings specific to the selected pot type
➔ Each material type (concrete, fiber, and future material variations) has its own independent color gallery, eliminating confusion and displaying only the actual available options
➔ Tree dimensions, including the selected pot configuration, are automatically updated directly on the product image, allowing users to instantly understand the final size of their chosen setup
➔ The pot selection process has become more structured and intuitive: users can easily move through the configuration flow from material selection to color and finish without unnecessary interface elements
➔ The added zoom functionality for finish textures allows customers to examine surface details more closely and make a more informed purchase decision
➔ Thanks to the dynamic architecture, the product page has become highly scalable: new materials, colors, and finish options can be added without modifying the core interface logic
Overall result: a clearer product configuration experience, fewer configuration errors, and an improved user journey during the purchase decision process.
SEO Optimization
As part of the project, we carried out a comprehensive foundational SEO optimization — from technical setup and indexation readiness to refining key elements that directly impact search visibility. The website is fully prepared for proper crawling, indexing, and дальнейшего organic growth.
Mobile
dESKTOP
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