FineDine Group
Creation of an e-commerce platform for a premium brand curating designer crockery and furniture crafted by artists from around the world.
FineDine Group
Creation of an e-commerce platform for a premium brand curating designer crockery and furniture crafted by artists from around the world.
Project Overview
We have developed a modern, minimalistic online store for a premium designer tableware and furniture brand serving both private clients and the professional hospitality segment.
The primary goal was to emphasize the uniqueness of each product, positioning it not as a simple item, but as a true work of art. The design follows a clean minimalist aesthetic that allows full focus on the products. A key focus was simplifying the order flow for wholesale customers, enabling them to assemble orders and submit requests via a contact form, with automatic email notifications sent to the store owner containing all customer and order details.
The result is a sophisticated and functional online store that reflects the brand’s values and supports scalable sales growth.
Industry
Luxury Tableware
Theme
Dawn
Timeline
2 Weeks
Services
Design, Development
What We Did
Developed a custom Shopify theme based on a tailored UI system.
We populated a large-scale product catalog with over 300 items.
Set up the typography system and color schemes
After launch, carried out SEO optimization and technical improvements.
Provided consultations and responded promptly to client questions.
Design Process
Design System
A component library ensuring visual consistency and product coherence.
Key Pages
Slideshow
Collection Page
Product Page
Additional development
Project Overview
We created and populated more than 300 product listings with full configuration of all standard and extended fields, including SEO data, attributes, variants, and advanced product specifications.
Special attention was given to the ease of order placement: wholesale customers can easily build their cart and submit a request through a contact form without requiring upfront payment. After submission, the store owner automatically receives an email containing complete order details, including cart contents, product quantities, and customer information. The order is then processed manually by a manager, who issues an invoice to the client.
Problem
The standard ordering process was originally designed for retail customers and did not account for the specifics of wholesale purchasing. There was no convenient system for assembling large orders, nor any automation for transferring order data to the store owner.
Solution
We implemented a wholesale ordering model without online payment: customers assemble their cart and submit a request through a form that preserves the full order structure and customer details. The manager then contacts the buyer and issues an invoice.
Result
The wholesale ordering process has become faster, more transparent, and significantly more convenient for both customers and the store owner. Order processing time has been reduced, data transfer errors have been eliminated, and the entire order structure is now captured automatically.The store now has a solid foundation for scaling and working efficiently with a large number of B2B clients.
SEO Optimization
As part of the project, we carried out a comprehensive foundational SEO optimization — from technical setup and indexation readiness to refining key elements that directly impact search visibility. The website is fully prepared for proper crawling, indexing, and дальнейшего organic growth.
Mobile
dESKTOP
Let's Work Together
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