In the world of eCommerce, properly applied SEO can be the key to your success. However, it is important to understand the difference between honest and prohibited methods of promotion. While black SEO techniques can have a short-term effect, they inevitably lead to sanctions and a drop in the ranking. But white SEO is a long—term and effective strategy that brings results without risk to your site.
We present you 5 white SEO techniques that will help not only improve the visibility of your site, but also attract your target audience, increase the trust of search engines and gain a foothold in the top for a long time.
Black and White SEO what is the difference?
⚡ Black SEO is a prohibited method of manipulating search results that violates search engine policies. Such methods include deception, hidden texts, and the purchase of links, and can lead to sanctions and demotion of the site.
⚡ White SEO is a method of search engine optimization that complies with the rules and recommendations of search engines. They are aimed at improving the quality of the content, the convenience of the site and its usefulness to users.
5 White SEO Techniques That Really Work
1. Publishing high-quality content
Create unique, informative and interesting materials. Your content should solve the audience's problems, and not just “stuff” keywords.
- Write regularly and to the point.
- Consider the interests of your target audience.
- Avoid duplication and plagiarism.
💡 High—quality content is the foundation of your entire SEO strategy.
2. Proper use of keywords
Keywords help search engines understand what your page is about.
- Research keywords using specialized tools (for example, Google Keyword Planner, Ahrefs, SEMrush).
- Use them in headings, subheadings, and meta descriptions.
- Don't overdo it — the text should remain natural and readable.
3. Getting backlinks
Backlinks are links to your site from other sites. Search engines actually view this as a sign of trust in your content from other more reputable websites.
What will help you get backlinks?
- The best way to earn white backlinks is to create great content that your readers will want to link to in their own content.
- Use the "broken links" technique: look for broken links on thematic sites and suggest replacing them with your relevant content.
- Leave feedback on products or services — companies can provide a link to your website in response.
4. Optimizing user experience
Search engines value sites that are convenient to use.
-
Check the page loading speed using PageSpeed Insights. Fast page loading is one of the key ranking factors. Use Google's PageSpeed Insights tool to identify which elements are slowing down the site and fix them. This can be image optimization, reducing the amount of code, or configuring caching.
-
Think over the navigation and interface: the visitor should easily find what they need. The simple and intuitive interface helps users navigate the site quickly. The menu, logical section structure, and user-friendly buttons increase engagement and reduce bounce rates.
- Make sure that the website is adapted for mobile devices. Today, most users access websites from their phones, so it is important that the website is displayed correctly on different screens. Check the adaptability, make sure that the text is legible and the interface elements are easy to press on the sensor.
5. Internal linking and website structure
A well-organized structure helps search bots to “walk” around the site and understand its logic.
- Add internal links between thematically linked pages.
- Use clean URLs and readable headers.
- Create a site map (sitemap.xml ) and send it to the Google Search Console.
Why it's worth working with IceStoreGroup
10+ years of experience, hundreds of completed Shopify projects, attention to detail and flexibility in solutions — all this allows us to be not just a contractor, but a partner in business development.
We offer:
- Custom solutions for Shopify and Shopify Plus
- Process automation and API integration
- Performance optimization
- Scalable store designs
We know how to turn a brand idea into a functional, efficient and recognizable online store.
Contact Us Today!
Whether you’re launching a new Shopify store, upgrading an existing one, or looking to launch a full-scale marketing campaign — we're ready to help you from day one.
📧 Email: info@icestoregroup.com
🌐 Website: https://icestoregroup.com
📱 Telegram: https://t.me/icestoregroupshopify
🔔 Follow our Telegram channel: https://t.me/icestoregroup
IceStoreGroup — Your Team to Reach New Heights in E-Commerce!
