In order to successfully compete in the eCommerce market, it is important not only to follow general trends, but also to clearly understand the specific actions and changes that your competitors are taking. This is why IceStoreLab monitors and records key events in competitors' online stores on a daily basis, helping you make strategic decisions quickly.
Here is a list of events that our service collects and analyzes daily.:
📦 Appearance and availability of goods
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Product became available
It is tracked when a previously missing product has become available for purchase again. -
Variant became available
If individual product options (color, size, package) are available again, you will be the first to know about it.
This makes it possible to react in time to the actions of competitors and replenish your assortment with similar products.
🚫 Sales and disappearance of goods
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Entire product sold out
The full sale of the product is tracked, allowing you to see increased demand in the niche. -
Variant sold out
The sale of a specific option is recorded, which helps to understand the popularity of certain product options. -
Product deleted
Means the complete removal of the product from the competitor's assortment is a sign of either low demand or seasonal changes.
These events allow you to adjust your strategy in advance and avoid irrelevant or unprofitable product groups.
The appearance of new products
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New product
When a competitor launches a new product, you immediately see it and can quickly assess the need to add an analog to your store.
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New variant
You will find out when new variants of existing products appear, which allows you to quickly adapt your offers and keep the attention of customers.
These events help you respond to new products in a timely manner, ensuring that your product range is up-to-date.
💰 Price changes and launch of promotions
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Price increased
We record when competitors raise the price — a signal of the opportunity to increase their margin or use it in their competitive offers.
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Price decreased
Learn about the promotions or dumping of competitors immediately in order to adjust your own pricing policy in a timely manner.
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Sale started
We track the beginning of sales or promotions from competitors. It allows you to quickly launch a response promotion in order not to lose potential buyers.
These events provide flexibility in managing your store's pricing and marketing.
📝 Changing product names
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Renamed
is an important event that shows changes in positioning or product updates by a competitor. Useful for analyzing the promotion strategy.
📊 How will you see these events
On a daily basis, IceStoreLab generates convenient tables and heat maps of competitors' activity by date per month (or any desired period). This allows you not only to see individual changes, but also to assess the overall intensity of competitors' actions in order to always be one step ahead.
In addition, each event is additionally accompanied by analytics and recommendations from artificial intelligence, so that you can instantly move from observations to specific steps.
Contact Us Today!
📧 Email: info@icestoregroup.com
🌐 Website: https://icestoregroup.com
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IceStoreGroup — Your Team to Reach New Heights in E-Commerce!
